Never Underestimate the power of info-commercials.
Info-commercials. Those LONG, and I mean LONG commercials, featuring some rather outlandish gadget full of promise and sometimes the potential to change your life, a narrator which is on the verge of yelling due to feigned excitement, and a cluttering of the following phrases: BUT WAIT! There’s MORE!, TWO HUNDRED easy payments of $19.95, CALL NOW TO RECEIVE A SECOND…blah, blah.
You are probably thinking you are immune. Info-commercials have nothing on you. I mean the Snuggie, come on!?
Others of you who may know what I am talking about are probably nodding your heads, filling with regret at the memory.
I once thought I was immune. I once thought info-commercials had no power over me. But then…one day…
A short story of my personal experience of underestimating the power of the info-commercials:
It was late, and I had taken my little sister to the emergency room. We sat there in the hospital waiting area for…you know how it goes…forever. After picking through almost an entire stack of magazines, we were running out of ways to entertain ourselves.
Then it happens. A voice fills the air. A voice filled with excitement, so unlike all of us members of the waiting room who are in desperate need of sleep, medication, or coffee. The voice is coming from each of the four TVs placed at each corner of the room. Half of the people in the room all are suddenly drawn to the bright lights, the annoyingly energetic narrator, and the product that will revolutionize our lives.
The Brazilian Butt Lift. A workout promising a gorgeous, sculpted body– which with this convenient DVD pack could be achieved in a matter of 60 days. A workout specially and scientifically designed to maximize calorie burning, target “trouble areas” and designed….FOR YOU. BUT WAIT! (Oh, the magical words) this workout is FUN!
I listened, at first just out of shear boredom, but then…I started to sit up straighter, my eyes began to focus again. At the time I was about 20-25 lbs. overweight. After dutifully running for miles and miles and hardly losing an ounce, I was frustrated. Suddenly a light seemed to come down, shining like a spot light on the TV and the words, “Brazilian Butt Lift”.
THIS IS THE ANSWER, AUTUMN. THIS IS WHAT YOU HAVE BEEN WAITING FOR. Something inside of me whispered. Then came the testimonies of people who had lost 50, 60, 100, 200 lbs. from The Brazilian Butt Lift workout. The commercial went on and on at least for 30 minutes, featuring snippets of the workout and testimonials, deals and prices. Meanwhile my sister finally got called into the doctor’s office. So I was left there in the waiting room, vulnerable and alone…
As the rather hefty price for a set of DVDs played out again on the commercial, I fought with myself. Autumn, you can just go running, more running…you love running (NOT!). Then another testimonial played, “I had 20 stubborn pounds I just could not lose, but after trying the Brazilian Butt Lift, the pounds melted off!”
THIS IS THE ANSWER, AUTUMN. THIS IS WHAT YOU HAVE BEEN WAITING FOR.
I grabbed my phone and dialed the number.
Several days later, The Brazilian Butt Lift arrived.
To this day I have probably used it about 5 times. (And I just want to say, it wasn’t a bad workout and not saying that it couldn’t work, it…just…I don’t know-not for me! I ended up losing the weight from a strict diet and playing Ultimate Frisbee everyday! Ultimate Frisbee was actually, truthfully fun, which is why I was able to do it every single day!)
Never Underestimate the power of the info-commercial. No one is safe.
I would love to hear your stories of items you’ve bought online or through the TV in a moment of weakness? What did you think of them?